Social Media Authors Go In-Depth on New Communication Tools - Slide 8
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The New Influencers
Exploring how and why online forums such as Facebook, Twitter and blogs have gained such popularity—and credibility—with consumers, author Paul Gillin’s book “The New Influencers” reveals strategies for organizations to leverage these social media outlets. The book explores the differences between traditional and new media and lists simple ways business owners and marketers can use these new resources to communicate with their customers. Viral marketing strategies using social networks get special attention in our "Going Viral" excerpt.
Read the excerpt
Related Topics : Verizon Wireless, Nortel, Cox Communications, Transport Layer Security, IPTV
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