Seven Truths About Social Media - Slide 8
 |
|
Managerial wisdom says that what that doesn't get measured, doesn't get done. And it isn't as difficult to gauge the success of one's social networking initiatives as you might think. Ways of monitoring progress in the social sphere range from the number of comments or replies, new Twitter followers for the month, number of incoming links, pageviews, or the Google page rank score-just to name a few. Set up a list of criteria for how you want to measure your social media success from the get-go, and keep monitoring it. With judicious application and perseverance, I'm certain that you'll see yourself succeeding soon. |
|
There is no set template or formula to creating a social media strategy; the correct approach depends very much on the products and services sold by your company, as well as your objectives. With this in mind, our Paul Mah cut straight to the common denominators -- the truths about social media. For more on how to make the effort meet your company’s objectives, check out Paul's accompanying blog, Propel Your SMB Forward Using Social Media.
Also be sure to check out pointers from Burson-Marsteller on how to accomplish one of Paul's bylaws, Monitor You Success.
Related Topics : Box.net, IT Management Automation, SharePoint, Facebook, T-Mobile
6 Strategies for Being Successful with Social Collaboration
Enterprise social collaboration solutions are most successful when they contribute to business value and benefits that address company goals. ... More >>
5 Criteria for Selecting the Best Enterprise Collaboration Tool
Chosen carefully, collaboration tools will save time, cut costs and reduce complications associated with storing and retrieving documents throughout a company's operations. ... More >>
5 Ways Pokémon GO Is Driving Augmented Reality in the Enterprise
With the consumerization of AR, it appears the technology is finally within arm's reach for those savvy enterprises willing to reach out and grab it. ... More >>