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Another common mistake in approaching social media is treating it as yet another advertising platform, much like throwing leaflets into letterboxes, or buying ad space in magazines or newspapers. SMBs must be cognizant of participating in the 'social' aspect of social media, which entails genuinely helping or benefiting participants.
This might entail posting tips, or following up genuine questions with useful responses. Ever tried talking to someone who is distracted by the TV or trying to read the papers? Much as you acutely feel that lack of attention, people will quickly sense if your social media participation isn't genuine -- and they will be quickly turned off.
Also be sure to check out pointers from Burson-Marsteller on how to accomplish one of Paul's bylaws, Monitor You Success.
Related Topics : Box.net, IT Management Automation, SharePoint, Facebook, T-Mobile
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