Click through for seven business and technology trends affecting the CRM software market, as identified by Barton Goldenberg, president of ISM.
As businesses seek a higher return and increased effectiveness on marketing, sales and service program investments, the customer relationship management (CRM) software market is seeing dramatic growth and enhanced offerings including data analytics and social CRM applications, mobile functionality as well as gamification features, reports premier CRM consulting firm ISM. Based on the software testing process, Barton Goldenberg, president of ISM, has identified seven business application and technology trends in CRM software.
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