Click through for seven business and technology trends affecting the CRM software market, as identified by Barton Goldenberg, president of ISM.
As businesses seek a higher return and increased effectiveness on marketing, sales and service program investments, the customer relationship management (CRM) software market is seeing dramatic growth and enhanced offerings including data analytics and social CRM applications, mobile functionality as well as gamification features, reports premier CRM consulting firm ISM. Based on the software testing process, Barton Goldenberg, president of ISM, has identified seven business application and technology trends in CRM software.
An eWEEK Property
Copyright 2020 TechnologyAdvice All Rights Reserved.
Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.