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Optimize Your LinkedIn Profile in Seven Steps

  • Optimize Your LinkedIn Profile in Seven Steps-

    LinkedIn instituted a personal update feed similar to Facebook and Twitter feeds. The LinkedIn personal update feed appears when folks first log in to LinkedIn, so make it good. One thing Ivey loves about the LinkedIn personal update is that when someone comments on it or "likes" it, the update appears at the top of the feed again, even if it's days old. That's another reason to make it good. Your LinkedIn personal update could be as simple as a piece of advice or a question of folks in your industry. If you really want to keep it simple, just say what you're doing, like "Preparing my presentation for next week's event in Orlando" or "Looking forward to meeting with Soandso Inc today." You'll be surprised how often folks will comment on your updates, especially if you travel to their city or mention their company.

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Optimize Your LinkedIn Profile in Seven Steps

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  • Optimize Your LinkedIn Profile in Seven Steps-7

    LinkedIn instituted a personal update feed similar to Facebook and Twitter feeds. The LinkedIn personal update feed appears when folks first log in to LinkedIn, so make it good. One thing Ivey loves about the LinkedIn personal update is that when someone comments on it or "likes" it, the update appears at the top of the feed again, even if it's days old. That's another reason to make it good. Your LinkedIn personal update could be as simple as a piece of advice or a question of folks in your industry. If you really want to keep it simple, just say what you're doing, like "Preparing my presentation for next week's event in Orlando" or "Looking forward to meeting with Soandso Inc today." You'll be surprised how often folks will comment on your updates, especially if you travel to their city or mention their company.

John Mark Ivey, writing for Global Knowledge, admits it. He Googles himself. Why? He's curious to see the ranking Google gives sites he's on, such as Facebook, Twitter, Blogspot, Blog Talk Radio (yeah, he's as surprised as you are), and LinkedIn.

He was even more surprised to find that his LinkedIn profile was at the top of the list of his Google search results. If you're on LinkedIn, search yourself on Google and see where your LinkedIn profile ranks.

LinkedIn has been around longer than Twitter and Facebook, but that can't be the only criteria Google used to give an advantage to LinkedIn profiles in their search results. More likely, it's the professional nature of LinkedIn as opposed to the more personal, leisurely nature of the majority of Facebook posts and tweets.

Since Google favors LinkedIn when it comes to search results, keep that in mind if you're networking or job hunting. If a potential employer considers you for a position, don't think they aren't Googling you too. If your LinkedIn profile comes up first, then you certainly want to make sure it's up-to-date.

Here are a few tips Ivey has identified to help you improve your LinkedIn profile.