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Improve Internet Performance by Diversifying Your Cloud Portfolio




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Latencies

Latencies aren't always major infrastructure or data traffic issues. The device your customer is using to access the web plays a major role in the quality of their connection. Traditional desktop users connect via fiber, DSL, cable or even dial-up. Even those with the most sophisticated connection experience some slowdown because of the way data flows through the Internet. Mobile users can experience even higher latencies. In fact, according to an FCC research report, a 4G connection had a latency overhead of 600ms on new connections, a 3G connection had a latency of over 2s on new connections, and even existing open connections had a latency as high as 500ms.

While some of these issues may seem out of your control, resources available to help mitigate them are steadily growing. Whether connectivity and performance issues occur at the customer connection point or within the greater network, your company is ultimately perceived as part of the issue and could lose hard-won brand reputation and market share. Only 12 percent of Internet users worldwide are willing to wait for a website to load. Any interruption in service can be very bad for business.

Quality Internet performance is essential for the health and well-being of your company. SMBs and Fortune 500 alike are allocating an ever-increasing portion of their budgets toward strengthening their web assets, cloud-based services, content acceleration and SaaS-based applications to keep their customers' Internet access fast, secure and uninterrupted.

But the question is: Does all this investment really translate to better access to products and services for end users? For many top financial, retail and social platforms, the answer is a resounding "no."

From the time a potential customer enters a domain and the page opens, a tremendous amount happens between the business connection and the end user. Errors can occur within the network, at the CDN or ISP level, or with a customer connection. A website can be slow for many reasons as well, and most consumers — and companies, for that matter — have little insight into the 'how' and 'why' of their performance issues. Understanding these connections — monitoring, controlling and optimizing these connections — is the true test of Internet performance.

In this slideshow, Michael Kane, senior product marketing manager at Dyn, discusses some of the factors that affect Internet performance and provides tips for improving service.

Michael Kane is the senior product marketing manager at Dyn, a cloud-based Internet performance company that helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience.

 

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