Design for Customer Privacy
Organizations face complex privacy and consent challenges when it comes to sharing customer information. According to Pew Research, 91 percent of Americans agree or strongly agree that consumers have lost control over data collection and use of personal information. Customers want to be in control of what devices, cloud services, applications and users their data is shared with, for how long and under what conditions.
Businesses should look to create transparent privacy and consent solutions that empower customers to control their personal data. Digital businesses can improve user experience, build customer trust and increase operational efficiency by providing a centralized location for authorizing, controlling and sharing data. The identity platforms they select should serve as the foundation for selective sharing of customer information by ensuring that only the correct parties have access to personal data. Simple, secure data sharing is essential for the growth of digital business.