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How to Launch a Successful API

  • How to Launch a Successful API-

    Make Your API Accessible

    When you're developing an API, keep your customers in mind and make sure that your API is general and flexible enough that customers can try it on their own. Then, develop a showcase version of the API that can demonstrate a clear value for their business. By creating a plug-and-play version of the API, potential users can interact with the code and garner a sense for how the API works and could fit their needs.

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How to Launch a Successful API

  • 1 | 2 | 3 | 4 | 5 | 6 | 7
  • How to Launch a Successful API-3

    Make Your API Accessible

    When you're developing an API, keep your customers in mind and make sure that your API is general and flexible enough that customers can try it on their own. Then, develop a showcase version of the API that can demonstrate a clear value for their business. By creating a plug-and-play version of the API, potential users can interact with the code and garner a sense for how the API works and could fit their needs.

In the last few years, application programming interfaces (APIs) have transformed how companies build products, interface with other companies and distribute content. By allowing third-party software to leverage content and services, businesses that develop an API are opening the door to new opportunities to engage customers, as well as foster innovation. If successful, an API can be a powerful business development tool that can have a significant impact on ROI and even shed light on potential new directions for the business.

In this slideshow, James Psota, co-founder and chief technology officer at Panjiva, a global trade platform helping buyers and suppliers connect, has identified five best practices to help companies through the process of launching a successful API.

James Psota, co-founder and chief technology officer, Panjiva. James is a veteran entrepreneur and is responsible for Panjiva’s technical direction and product development. James worked for Intel Research, where he incorporated artificial intelligence techniques into his computer architecture work. James also conducted artificial intelligence research at Caltech and is published in the field of computer science. While serving as Panjiva’s technology lead, James is pursuing a doctoral work in large-scale parallel computer architectures in the Computer Science Department at MIT. James holds a B.S., summa cum laude, in electrical and computer engineering from Cornell University and an S.M. in computer science from MIT.