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How to Increase Sales Conversions on Mobile Sites

  • How to Increase Sales Conversions on Mobile Sites-

    Design and Navigation

    Mobile customers expect a checkout experience that is user friendly and seamless. Twenty-five percent of shoppers abandon shopping carts because the website navigation is too complicated. Ensure the font is legible - never use one below 11 pts - and provide adequate spacing between clickable elements. Offer a guest a checkout option. Thirty percent of users abandon their cards if they are asked to register upfront. One final tip on this point, make it easy for mobile users to keep track of where they are in the checkout process by labeling each step (for example, "Step 1 of 3"). Avoid using a coupon field, as it prompts shoppers to coupon hunt. Many will abandon their carts to look for a coupon and fail to return.

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How to Increase Sales Conversions on Mobile Sites

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  • How to Increase Sales Conversions on Mobile Sites-4

    Design and Navigation

    Mobile customers expect a checkout experience that is user friendly and seamless. Twenty-five percent of shoppers abandon shopping carts because the website navigation is too complicated. Ensure the font is legible - never use one below 11 pts - and provide adequate spacing between clickable elements. Offer a guest a checkout option. Thirty percent of users abandon their cards if they are asked to register upfront. One final tip on this point, make it easy for mobile users to keep track of where they are in the checkout process by labeling each step (for example, "Step 1 of 3"). Avoid using a coupon field, as it prompts shoppers to coupon hunt. Many will abandon their carts to look for a coupon and fail to return.

Retailers are losing $18 billion annually due to shopping cart abandonment. Research shows over two out of three users who add items to their online shopping cart leave without making a purchase. The numbers are even worse on mobile, where conversion rates are 70 percent lower than desktop. So why are consumers leaving right at the point of sale and what can companies do about it?

Even multi-million and multi-billion-dollar companies are failing to implement some of the critical best practices for checkout. In this slideshow, Moovweb has incorporated the findings of leading research center on e-commerce usability Baymard Institute to categorize six types of best practices that you can apply to your mobile checkout and increase conversions up to 25 percent.