You Need to Migrate to an Account-Based Marketing Approach
With the increasing adoption of account-based marketing (ABM), companies are moving away from the old methods of lead generation to a more targeted account focus. Marketers can use predictive technology to help drive their ABM efforts and identify the right accounts they should target. An important step in building an ABM program is to build a list of target accounts that are highly likely to become your next customers. Using predictive analytics, you can identify the attributes shared by your highest-value customers and build a list of pre-qualified accounts. Sales and marketing can then align around this account list and prioritize marketing spend and outbound efforts to these key accounts.
Tip: Talk to your predictive vendor and learn how they can help you implement an ABM strategy.