Predictive analytics uses past data to forecast outcomes and target the right prospects – a move that's redefining the use of data and insights in marketing.
You Lack Customer and Market Insights
Predictive solutions can help generate important go-to-market insights. Identifying and targeting your best prospects requires an accurate and diverse dataset combined with a solid understanding of your customer base and your total addressable market. But more specific questions you need to address include:
- What is your total market size and penetration?
- What do your ideal customers look like? And, how many look-alikes are there in your target market?
- How many of the top accounts are in your CRM versus new accounts you have yet to identify?
Answering these questions is paramount to the success of your marketing and sales strategy. If your company needs help drawing market insights from customer data, consider implementing a predictive solution to address it.
Tip: When evaluating a predictive vendor, ask your sales rep for case studies that reflect relevant challenges and potential solutions for customer and market insights.