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How to Create an Optimized Calling Strategy

  • How to Create an Optimized Calling Strategy-

    Known vs. Unknown Numbers

    It's a rule of thumb that most individuals are generally much more willing to pick up a call from a known caller. Looking at the total call answer rate, users answer their phones 56 percent of the time on average. If you are already in your contact's address book, users will pick up the phone 65 percent of the time. If not, there's still a chance that your call will get answered even if you are an unknown contact. If that is the case, then users will pick up the phone 43 percent on average.

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How to Create an Optimized Calling Strategy

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  • How to Create an Optimized Calling Strategy-2

    Known vs. Unknown Numbers

    It's a rule of thumb that most individuals are generally much more willing to pick up a call from a known caller. Looking at the total call answer rate, users answer their phones 56 percent of the time on average. If you are already in your contact's address book, users will pick up the phone 65 percent of the time. If not, there's still a chance that your call will get answered even if you are an unknown contact. If that is the case, then users will pick up the phone 43 percent on average.

Many considerations go into making a sales call, from knowing buyer value to understanding where they are on the path to purchase. More often than not, what's missing is knowing the best time to reach a prospect over the phone to increase the chances of having a live conversation and, ultimately, nurturing a lead.

Analyzing call answer rates – the probability that a person answers a call – from multiple perspectives, including geographic location, response to known vs. unknown numbers, time of day and day of the week, can reveal ideal times* for businesses to call prospects and generate qualified leads. Knowing and understanding these ideal times can mean success or failure for a business.

To better understand these trends, ThinkingPhones, an innovator in developing mobile-enabled, analytics-driven business communications, recently published a study, "Answer Rates in the US: Knowing When to Call," to help organizations understand the nuances of a phone call as a means to learn when a call can have the greatest engagement and impact. The report examined over 25 million inbound phone calls in the United States.

*The times suggested in this report are in respect to the recipient's time zone.