Because we live in an on-demand world, customers are demanding personalized experiences across all touchpoints – regardless of where they reside.
A Seamless Buying Experience
No organization, regardless of size, can directly connect to each and every customer without help, let alone service them in a way that is familiar and comfortable. However, a channel ecosystem serving as an extension of a company's business can help fill this void. By relying on their channel, SMBs are able to offer their customers a seamless and customary purchasing experience by enabling them to quickly and easily buy products and services locally, from a familiar partner. It also allows them to be more agile in meeting customer demands while reducing operational expenses (OPEX) and capital expenditures (CAPEX).