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How Graphs Are Powering Commerce this Holiday Season

  • How Graphs Are Powering Commerce this Holiday Season-

    adidas Group

    The adidas Group is a global leader in the sporting goods industry and one of the world's most valuable brands. With annual sales of €14.5 billion, the adidas Group offers a broad portfolio of footwear, apparel and hardware around the core brands of adidas, Reebok and TaylorMade. Headquartered in Germany, the Group employs more than 53,000 people across the globe.

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How Graphs Are Powering Commerce this Holiday Season

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  • How Graphs Are Powering Commerce this Holiday Season-6

    adidas Group

    The adidas Group is a global leader in the sporting goods industry and one of the world's most valuable brands. With annual sales of €14.5 billion, the adidas Group offers a broad portfolio of footwear, apparel and hardware around the core brands of adidas, Reebok and TaylorMade. Headquartered in Germany, the Group employs more than 53,000 people across the globe.

In today's competitive retail market, providing real-time product recommendations and services has become a must-do for online retailers, especially during the busy holiday season. Luckily, the secret ingredient is one they already have: connected data.

The trick is knowing how to leverage this data. For example, in the case of providing online product recommendations, it often requires drawing insights from connections between a customer's past purchases and the product or promotion that makes the most sense based on their interests – via their social network footprint and previous buying patterns.

Fortunately, graph databases offer an invaluable framework for making sense of such super-connected data. In this slideshow, Neo Technology offers a look at how three major brands — Walmart, eBay and adidas Group — are leveraging graph databases to power commerce this holiday season and beyond.