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How Graphs Are Powering Commerce this Holiday Season

  • How Graphs Are Powering Commerce this Holiday Season-

    eBay

    Founded in 1995 in San Jose, Calif., eBay connects millions of buyers and sellers globally in the world's largest online marketplace. The eBay Now service coordinates deliveries between stores, couriers and shoppers on a 24/7 schedule. Dispatching from point-of-sale, the service handles logistics for pickup and delivery based on customer preference – usually within two hours or within a specified one-hour window scheduled by the customer.

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How Graphs Are Powering Commerce this Holiday Season

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  • How Graphs Are Powering Commerce this Holiday Season-4

    eBay

    Founded in 1995 in San Jose, Calif., eBay connects millions of buyers and sellers globally in the world's largest online marketplace. The eBay Now service coordinates deliveries between stores, couriers and shoppers on a 24/7 schedule. Dispatching from point-of-sale, the service handles logistics for pickup and delivery based on customer preference – usually within two hours or within a specified one-hour window scheduled by the customer.

In today's competitive retail market, providing real-time product recommendations and services has become a must-do for online retailers, especially during the busy holiday season. Luckily, the secret ingredient is one they already have: connected data.

The trick is knowing how to leverage this data. For example, in the case of providing online product recommendations, it often requires drawing insights from connections between a customer's past purchases and the product or promotion that makes the most sense based on their interests – via their social network footprint and previous buying patterns.

Fortunately, graph databases offer an invaluable framework for making sense of such super-connected data. In this slideshow, Neo Technology offers a look at how three major brands — Walmart, eBay and adidas Group — are leveraging graph databases to power commerce this holiday season and beyond.