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Guide to Bringing Business Back to Brick-and-Mortar Stores




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Webrooming vs. Showrooming - Gender

Browsing online and purchasing in-store seems to be trumping showrooming. Approximately 75 percent of male shoppers webroom, while 53 percent choose to showroom. Female buying habits are similar with 63 percent making in-store purchases after browsing the Web and 40 percent doing the reverse. Additionally, 9 out of 10 showroomers have also webroomed, but only 6 out of 10 webroomers have showroomed.

Brick-and-mortar stores are feeling the heat from online retailers, especially with the customers browsing in-store and buying online.

But the showroowing effect is not the only way shoppers are changing their habits. In this slideshow, Merchant Warehouse explores how reverse-showrooming or 'webrooming' is shifting the opportunity back to the brick-and-mortar stores, and offers tips on how your business can take advantage.

 

Related Topics : SharePoint, Web Video and Voice Conferencing, UK, MySpace, Intranets

 
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