The Value of Information

We’re getting a lot more focused around how businesses get value from information and leverage that value to grow the business. Would you agree that that’s where we’re [moving] to, from a market perspective?

From B. Blair: There’s a false dichotomy here. It’s not either-or. It’s both. It’s always going to be both. The question of whether or not the value generation is more important than the risk reduction is a marketing question at the end of the day. The reality is that every company has those needs on both sides and, in fact, there is lots of evidence that shows that the risk side of it is just growing in complexity and difficulty. It’s really the question of what you emphasize.

From R. Hale: We see many clients needing a way of just getting things started, and sometimes those things can be embarrassingly mundane. Everyone’s looking for the big deal. We have many organizations that start with a conversation about how they ought to classify hundreds of terabytes of content with no user input. Ultimately, [to] learn those practices and how they get there, it might be a good idea to start with things that are more achievable.