Five Ways to Improve Survey Engagement and Customer Insights

Email     |     Share  
1 | 2 | 3 | 4 | 5 | 6 | 7
Next Five Ways to Improve Survey Engagement and Customer Insights-3 Next

An experience includes the combination of many moments. When asking users for their full feedback, create a map showing the different people, things and places the user has experienced, or even might experience. This will help people to choose their favorite moments and offerings, and precisely rate them against other options. This can also test the time it takes for users to identify or determine their choice, and allows organizations to prioritize offerings within the customer experience.

A new urgency is uniting people in marketing, management and customer-facing roles: the need to capture insights from people to drive real-time, data-driven decisions. To stay competitive, enterprises face the challenge of collecting that insight, and are turning to new ways to help engage and encourage users to provide them with true, fast feedback.

eHarmony is one company that uses accurate and fast customer data by tweaking its unique relationship questionnaire, and even mobile access capabilities, based upon users’ quickly changing habits. “Better, cheaper, faster feedback means better business results,” says Ryan Smith, CEO of Qualtrics, a software organization that helps businesses collect ideas and feedback from customers and employees to make better business decisions.

With this in mind, organizations are now analyzing data to learn about the tendencies of their customers and to quickly act upon the findings – and these researchers now range from IT departments to senior management. While accuracy of data is important, it’s often crucial that any user can access this data, and visualize it using an intuitive interface. Big Data analytics software like Splunk and Tableau now offer data output dashboards and visualizations for users to track data trends and see results in real time.

Often overlooked, organizations can also use visualizations to collect actionable, true customer data – from any type of customer – and return fast results. “While feedback is nice, results are better,” says Smith. Here are some examples of how businesses are using data visualizations to produce such results.

 

Related Topics : Vulnerabilities and Patches, Resellers, Broadcom, Broadband Services, Supercomputing

 
More Slideshows

Classroom tech Ten New Technologies Transforming the Classroom

Here are 10 ways that college professors are taking advantage of the technology students currently use and adding new technologies to enhance the teaching and learning experiences. ...  More >>

IBM Watson How and Why Companies Are Incorporating the Power of IBM Watson

Watson continuously learns from previous interactions, gaining in value and knowledge over time. Learn how companies are harnessing that AI power to create and improve products and services. ...  More >>

infra100-190x128 Top 10 Strategic Technology Trends for 2017

Here are the top 10 strategic technology trends that will impact most organizations in 2017. Strategic technology trends are defined as those with substantial disruptive potential or those reaching the tipping point over the next five years. ...  More >>

Subscribe to our Newsletters

Sign up now and get the best business technology insights direct to your inbox.