Five Ways Mobile and Cloud Are Helping Build Better Bonds with Customers

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With cloud-connected resources on their person on the job site, employees are able to record the exact job location, services performed or products delivered, and arrival and departure times. Sometimes just being able to provide a comprehensive record of work performed, electronically and without the customer having to ask, is enough close the loop on customer satisfaction and make repeat service a lock.

Much is being made in big tech about mobile personal assistants for consumers: Apple is engineering Siri to better anticipate user needs, Google is pouring significant investment into Google Now, and Yahoo acquired Intelligent Labs to put itself in the mix as well.

What hasn't been discussed as much is the potential for these same mobile assistants to change the game for field service personnel, i.e., those whose job involves interacting with customers and doing business at customers' homes and workplaces.

Howard Latham of Xora, a ClickSoftware company, offers five big ways that field service personnel can gain instant credibility (and brand equity for their firms) in the eyes of customers through the use of cloud-based, mobile personal assistants on their smartphones.


Related Topics : In Their Own Words: The Four Dark Horses for the Third Major Mobile OS Speak, HTC, Mobile Search, 3G, Location-Based Services

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