Five Tips to Make Your C-Level Executives More Social

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The last slide was about aggregating content, which is a perfect transition into touching on social bios. Think about how often your executives are Googled, and how many people read their bios on a daily basis. Reporters, shareholders, fans – the list goes on. Creating a “social bio” and putting all of the information about that executive in one place is an easy way to embark on the social media conversation with your executive, and it won’t involve any work on his or her part. For example, take Cisco CEO John Chambers. On his social bio, people can find his Facebook updates, Twitter feed, a list of his speaking engagements and news articles – essentially anything anyone could want to know, and it’s all aggregated in one accessible place.

As the number of active users on social media channels spikes, brands are taking to Facebook, Twitter, Vine and the blogosphere to connect with their targeted publics. Having a presence on these various social networks has been proven to drive more awareness and generate more leads for many brands. This cannot be accomplished by simply leveraging the corporate brand alone – the most successful brands on social media also leverage their most senior leaders in the company to drive thought leadership and credibility. This is best accomplished by encouraging your C-level executive team to be more social and own content through their own channels. However, convincing your CEO to tweet or blog is no easy task – Cisco’s senior manager of social media, Autumn Truong, takes us through the necessary steps to convince an executive of a big brand to go social.


Related Topics : SharePoint, Web Video and Voice Conferencing, UK, MySpace, Intranets

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