Five Tips to Attract and Retain Customers with Mobile Technology
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Mobile payment acceptance is without a doubt a key asset for businesses since it is an easy option for consumers. In addition to using their phones to pay in-store, many consumers are buying items online, either via a browser or app, using their mobile devices. According to eMarketer, purchases made this way are expected to exceed $1 trillion by 2017. Businesses need to be prepared to accept payment both in-person and via their websites or apps to handle this method of payment. It’s the best way to ensure that customers don’t give their business to the competition instead.
Today’s consumers are smarter, more empowered and better connected than ever before. With competitors only a few clicks away, few businesses are actually the “only game in town,” making it increasingly important — and challenging — for merchants to attract and retain customers.
The businesses that will come out on top are the ones that learn how to harness the power of mobile technology to attract and retain customers. Here are five tips, identified by Henry Helgeson, CEO of Merchant Warehouse, to get those customers coming through the door.
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