Five Reasons Your Viral Video Won't Go Viral

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It all starts with the big, creative ideas, and ends with having the nerve to push the limits of acceptability and do something completely unexpected and memorable. Videos that go viral all have one thing in common. People are thrilled by them. They cover their mouths in surprise and have the sudden urge to show them to other people. Lots of viral videos are just real-life events that happen, but many of them are obviously produced for brands, and as long as they're good, viewers don't mind a bit. When you're producing a video with the intent of going viral, you have to tap into those feelings of excitement, amazement, and if at all possible, make it funny... really funny. Not vanilla funny with a side of mild humor. Murdico can't think of a single brand out there that can't do with some funny, and in the right hands, anything can be made hilarious.

Marketing executives and advertisers speak of the "viral video" in hushed tones, fearing that if they express their desire to "go viral," aloud they'll be met with a chorus of angry naysayers screaming "you can't make a viral video, they just happen... as if by magic!" They still all want one, though. Developing, producing and successfully launching a viral video campaign is equal parts inspiration and orchestration. Based on his seven years of running a creative agency that makes videos, David Murdico, the executive creative director and managing partner of Supercool Creative, has identified some of  the things that keep them from getting off the starting line or make them fizz out along the way.


Related Topics : SharePoint, Web Video and Voice Conferencing, UK, MySpace, Intranets

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