Five Reasons Why Email Works to Reach Holiday Shoppers

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Despite the huge number of potential followers reached, ROI and social have had a shaky relationship. Not so with email marketing, on which Experian reports that for every $1 spent, $44.25 is the average return on email marketing investment. That adds up to a subscriber value based on solid metrics like growth, open rates, click rates, unsubscribes, etc. -- metrics that can give you a clear view of sales and revenue.

StreamSend, a leading email marketing service, shows businesses why email can make the most of their holiday email and social marketing investment.

“The holidays are a good time for businesses to step back and look at the big marketing picture, especially where their biggest gift comes from – high ROI,” said Dan Forootan, president of StreamSend Email Marketing. “For most, the answer is email, which consistently has the highest conversion rate of all channels. Email generates the same amount of page views as search, but with a higher add-to-cart rate and higher conversion rate. It also generates four times the conversion rate of social. And email is evolving, its effectiveness growing as it leverages automatic tools and social media to deliver highly profitable customer relationships. There is no better time to leverage this power than the holidays, when success can make or break a business. Here are five big reasons why it works.”

 

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