The video game market is estimated to reach $92.5 billion globally by 20141, due, in part, to the velocity of social media and mobile device adoption. As a result, gaming companies are facing complex decisions as they try to build gaming infrastructures that can cost-effectively support this growth while delivering peak performance for players.
The success of an online game depends on a variety of variables, including the target audience and engagement strategy, device platform choice, game play and logic, and monetization and analytics capabilities, to name just a few. However, underlying all of these elements is the IT infrastructure that supports the entire online gaming stack. While a public (or virtualized) cloud may be ideal in some cases, bare-metal cloud servers, managed hosting, private cloud or colocation may be better suited for others. It depends on the type of application, whether it’s a massively multiplayer online game (MMOG), mobile, social, or casual game, as well as the use case, such as new game launches, trailer streaming, testing and development, or massive, on-demand scaling.
Online gaming is a progression of technological advances rather than a particular class of games, and it is important to consider these five key factors, identified by Internap, when building an online game infrastructure.
 “The Video Gaming Industry Outlook 2011.” Business Insights. May 2011.
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