Excellent customer service is a vital part of any successful business, and seen as a good indicator of how much a company values customers' business.
Being Impolite to Customers
Look no further than Comcast to find an example, or two, or three, of how not to treat customers. No matter the situation, directing rudeness toward customers is never the solution. It's a one-way ticket to losing a loyal customer and possible brand advocate.
Solution: Be selective in staffing your service center. Easier said than done, but this is one example of when patience is a virtue. Hire agents for the traits – such as bearing and tact – that make them appropriate for customer-facing work, in addition to whatever specific industry skills they need to competently and confidently handle customer inquiries.