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Enterprise Investment in Mobile Initiatives Is on the Rise

  • Enterprise Investment in Mobile Initiatives Is on the Rise-

    23.4 percent of respondents reported generating a monetary return-on-investment (ROI) on their mobile initiatives. Of those who reported a monetary ROI, on average, every dollar spent on mobile returned $1.67. The most oft-cited primary benefit of mobile initiatives was competitive differentiation, at 31.8 percent. Another 18.9 percent of respondents cited an increase in revenue.

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Enterprise Investment in Mobile Initiatives Is on the Rise

  • 1 | 2 | 3 | 4 | 5 | 6
  • Enterprise Investment in Mobile Initiatives Is on the Rise-3

    23.4 percent of respondents reported generating a monetary return-on-investment (ROI) on their mobile initiatives. Of those who reported a monetary ROI, on average, every dollar spent on mobile returned $1.67. The most oft-cited primary benefit of mobile initiatives was competitive differentiation, at 31.8 percent. Another 18.9 percent of respondents cited an increase in revenue.

Zenprise®, Inc., a leader in mobile device management (MDM) security and innovation, recently released the results of a survey that polled 501 IT professionals on their mobile initiatives. Findings reveal that organizations are taking proactive and innovative approaches to their mobile strategies. Organizations are investing in mobile business initiatives, developing mobile apps, and getting a return on their investment.