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E-Commerce: 5 Strategies to Drive Revenue over the Holidays

  • E-Commerce: 5 Strategies to Drive Revenue over the Holidays-

    Refresh Your Mobile Presence

    If you've been putting off allocating resources to making your site mobile friendly, it's time to bite the bullet. Mobile commerce reached 18 percent of total digital commerce during the 2015 holiday season, up 59 percent over 2014, according to comScore. If these numbers are any indication, 2016 will see yet another increase in mobile purchasing. While a full mobile revamp can take more than a few weeks, start small. Make sure images of products are clear and visible, make changes to ensure your loading times are minimal, and update checkout specifically to ensure that it's mobile friendly.

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E-Commerce: 5 Strategies to Drive Revenue over the Holidays

  • 1 | 2 | 3 | 4 | 5 | 6 | 7
  • E-Commerce: 5 Strategies to Drive Revenue over the Holidays-4

    Refresh Your Mobile Presence

    If you've been putting off allocating resources to making your site mobile friendly, it's time to bite the bullet. Mobile commerce reached 18 percent of total digital commerce during the 2015 holiday season, up 59 percent over 2014, according to comScore. If these numbers are any indication, 2016 will see yet another increase in mobile purchasing. While a full mobile revamp can take more than a few weeks, start small. Make sure images of products are clear and visible, make changes to ensure your loading times are minimal, and update checkout specifically to ensure that it's mobile friendly.

With retail sales continuing to gain traction throughout the year, there's little doubt that the holidays (November and December) will be a major revenue driver for U.S. retailers. According to eMarketer's holiday sales preview forecast, total U.S. retail sales will increase 3.3 percent over the same period last year to $884.50 billion, while e-commerce sales will jump to $94.71 billion, representing 10.7 percent of total holiday retail sales — the largest portion ever.

With this historic shift towards e-commerce, it's going to be more important than ever that retailers have the right pieces in place to successfully capture that online traffic and drive conversions. Especially for retailers with both brick-and-mortar locations and online shopping destinations, creating the right omnichannel experience will be key. Aberdeen Group Inc. claims that companies with the strongest omnichannel customer engagement strategies retain an average of 89 percent of their customers, as compared to 33 percent for companies with weak omnichannel strategies.

In this slideshow, SheerID has outlined small changes that retailers can make now to generate both conversions and revenue in the two biggest shopping months of the year.