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Custom Mobile Apps: Streamlining the Way Business Gets Done

  • Custom Mobile Apps: Streamlining the Way Business Gets Done

    Custom Mobile Apps: Streamlining the Way Business Gets Done-

    For the line of business (LOB), higher customer engagement and cost optimization are the primary business drivers for mobility projects. For IT, it’s improving products. However, both agree that revenue generation and increasing employee productivity are important drivers.

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Custom Mobile Apps: Streamlining the Way Business Gets Done

  • 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9
  • Custom Mobile Apps: Streamlining the Way Business Gets Done-4

    For the line of business (LOB), higher customer engagement and cost optimization are the primary business drivers for mobility projects. For IT, it’s improving products. However, both agree that revenue generation and increasing employee productivity are important drivers.

As the workplace becomes increasingly more mobile (over 80 million new smartphones and tablets entered enterprises in 2011; that number will reach 140 million by 2013[1]) and the bring your own device (BYOD) trend continues (62 percent of organizations allow employees to use personal devices for work[2]), custom mobile apps are emerging as a way for companies to streamline the way they do business – e.g., engaging customers, driving sales, improving employee productivity, etc.

AppCentral surveyed over 200 people (representing over 100 companies) who use smart mobile devices (i.e., smartphones or tablets) for work. This slideshow features a summary of their key findings.



[1] “Worldwide Quarterly Mobile Phone Tracker,” International Data Corporation (IDC).

[2] “2012 State of Mobile Security,” Michael Finneran, InformationWeek, 3 May 2012.