CRM Adoption and Gamification: Tips for Success
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CRM Gamification Success Factors
Brian Burke of Gartner states that designing the gamification solution around the intersection of an organization's goals and the employees' goals is the best approach. Some other important factors for success include:
- Teaching your employees process improvement and value versus measurement.
- Focusing on the broader team – not just on the "leaderboard" – for better overall performance.
- Defining the process and using gamification to drive results – giving employees the proper information and guidance.
- Identifying KPIs and other intelligence to help employees make better decisions and drive performance.
It's an exciting time for CRM – look for adoption rates to reach new levels in 2016 thanks in large part to the growth of gamification.
According to a report from consulting firm Capterra, the customer relationship management (CRM) market is on pace to surpass enterprise resource planning (ERP) as the largest grossing enterprise software sub-segment. That growth statistic shouldn't be surprising – if your business has customers, chances are you've either implemented a CRM solution or you're thinking about it.
CRM isn't just a sales tool. The finance and IT departments, customer service representatives, even executives who want to analyze data captured through the solution need to know how to utilize its various components. How does a company that has invested in CRM make sure that various internal audiences are using the CRM solution correctly and accurately? Gamification could be the answer for many.
In this slideshow, Chuck Ingram, director of CRM at Tribridge, a technology services firm, provides his thoughts on gamification as a way to ensure that companies are making the most of their CRM investment.
Related Topics : Vulnerabilities and Patches, Resellers, Broadcom, Broadband Services, Supercomputing
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