Gamification can play an integral role in helping organizations make the most of their CRM investments, through better training and widespread adoption.
CRM Gamification Success Factors
Brian Burke of Gartner states that designing the gamification solution around the intersection of an organization's goals and the employees' goals is the best approach. Some other important factors for success include:
- Teaching your employees process improvement and value versus measurement.
- Focusing on the broader team – not just on the "leaderboard" – for better overall performance.
- Defining the process and using gamification to drive results – giving employees the proper information and guidance.
- Identifying KPIs and other intelligence to help employees make better decisions and drive performance.
It's an exciting time for CRM – look for adoption rates to reach new levels in 2016 thanks in large part to the growth of gamification.