CRM Adoption and Gamification: Tips for Success

1 | 2 | 3 | 4 | 5 | 6 | 7
Next CRM Adoption and Gamification: Tips for Success-5 Next

Why Gamifying Might Be the Answer

So how does gamifying a CRM program work?

A recent article on eLearningindustry.com breaks it down chemically. When our bodies receive a reward for a behavior, a neurotransmitter chemical in our brains called dopamine is released. There is a correlation between many highly addictive drugs and dopamine production. While gamifying a CRM solution or a training program at work certainly won't create addiction problems - the real-life, reward-based chemistry to encourage us to "adopt" it is absolutely there.

According to a survey conducted by TalentLMS, 79 percent of the participants (both corporate learners and university students) said that they would be more productive and motivated if their learning environment was more like a game. CRM publishers and partners are recognizing this. Microsoft Dynamics CRM, for example, now offers gamification features via its acquisition of Incent Games, Inc., a provider of a sales gamification platform.

According to a report from consulting firm Capterra, the customer relationship management (CRM) market is on pace to surpass enterprise resource planning (ERP) as the largest grossing enterprise software sub-segment. That growth statistic shouldn't be surprising – if your business has customers, chances are you've either implemented a CRM solution or you're thinking about it.

CRM isn't just a sales tool. The finance and IT departments, customer service representatives, even executives who want to analyze data captured through the solution need to know how to utilize its various components. How does a company that has invested in CRM make sure that various internal audiences are using the CRM solution correctly and accurately? Gamification could be the answer for many.

In this slideshow, Chuck Ingram, director of CRM at Tribridge, a technology services firm, provides his thoughts on gamification as a way to ensure that companies are making the most of their CRM investment.


Related Topics : Vulnerabilities and Patches, Resellers, Broadcom, Broadband Services, Supercomputing

More Slideshows

Classroom tech Ten New Technologies Transforming the Classroom

Here are 10 ways that college professors are taking advantage of the technology students currently use and adding new technologies to enhance the teaching and learning experiences. ...  More >>

IBM Watson How and Why Companies Are Incorporating the Power of IBM Watson

Watson continuously learns from previous interactions, gaining in value and knowledge over time. Learn how companies are harnessing that AI power to create and improve products and services. ...  More >>

infra100-190x128 Top 10 Strategic Technology Trends for 2017

Here are the top 10 strategic technology trends that will impact most organizations in 2017. Strategic technology trends are defined as those with substantial disruptive potential or those reaching the tipping point over the next five years. ...  More >>

Subscribe Daily Edge Newsletters

Sign up now and get the best business technology insights direct to your inbox.