CRM Adoption and Gamification: Tips for Success
|
 |
|
When CRM Doesn't Work
Despite recent enhancements, CRM software satisfaction rates notoriously remain in the 50 percent range. A key reason is low adoption of the technology. After executives follow through with the purchase, they move on to the next "big decision." They don't always consider the "people" part of the implementation. Integrating a CRM solution into your organization often creates a cultural shift that needs to be supported throughout the organization.
Companies need to commit to implementation – including training and adoption programs such as gamification. Without the right plan in place, CRM software won't add a single dollar to your bottom line.
According to a report from consulting firm Capterra, the customer relationship management (CRM) market is on pace to surpass enterprise resource planning (ERP) as the largest grossing enterprise software sub-segment. That growth statistic shouldn't be surprising – if your business has customers, chances are you've either implemented a CRM solution or you're thinking about it.
CRM isn't just a sales tool. The finance and IT departments, customer service representatives, even executives who want to analyze data captured through the solution need to know how to utilize its various components. How does a company that has invested in CRM make sure that various internal audiences are using the CRM solution correctly and accurately? Gamification could be the answer for many.
In this slideshow, Chuck Ingram, director of CRM at Tribridge, a technology services firm, provides his thoughts on gamification as a way to ensure that companies are making the most of their CRM investment.
Related Topics : Vulnerabilities and Patches, Resellers, Broadcom, Broadband Services, Supercomputing
Ten New Technologies Transforming the Classroom
Here are 10 ways that college professors are taking advantage of the technology students currently use and adding new technologies to enhance the teaching and learning experiences. ... More >>
How and Why Companies Are Incorporating the Power of IBM Watson
Watson continuously learns from previous interactions, gaining in value and knowledge over time. Learn how companies are harnessing that AI power to create and improve products and services. ... More >>
Top 10 Strategic Technology Trends for 2017
Here are the top 10 strategic technology trends that will impact most organizations in 2017. Strategic technology trends are defined as those with substantial disruptive potential or those reaching the tipping point over the next five years. ... More >>
