Gamification can play an integral role in helping organizations make the most of their CRM investments, through better training and widespread adoption.
When CRM Doesn't Work
Despite recent enhancements, CRM software satisfaction rates notoriously remain in the 50 percent range. A key reason is low adoption of the technology. After executives follow through with the purchase, they move on to the next "big decision." They don't always consider the "people" part of the implementation. Integrating a CRM solution into your organization often creates a cultural shift that needs to be supported throughout the organization.
Companies need to commit to implementation – including training and adoption programs such as gamification. Without the right plan in place, CRM software won't add a single dollar to your bottom line.