Monetize
The final and most important keystone in the "golden rule" for IoT — and all — data analytics success involves extending access to data beyond the firewall to customers and partners. For partners, this means providing them with insights that help them to better serve your organization and your customers by identifying opportunities to reduce costs, provide new services or streamline operations.
Savvy organizations know that the battle for customer loyalty is won online. Analytics-rich and highly interactive web applications and interactive e-statements will become crucial tools for improving the customer experience. In fact, Gartner predicts that the next three years will see dramatic growth in customer-facing analytics – and for good reasons. Insights on market trends and performance against cohorts are just two examples of how data can fuel new sales, cross-sell or upsell products and services.