Anatomy of an Engaging Application

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Tip 2: Embrace the power of user insight

Most everyone in the experience design world understands the power of user insight. It’s been a secret weapon for UX teams for decades. However, some companies are still skeptical about the value of user research. Why do we do it? Because we are not designing for ourselves. A designer who thinks they know their users without having done any research is a harbinger of catastrophe. It’s tempting to design with your own tastes and preferences. It’s even more arrogant to assume others aren’t tech-savvy or as well-informed. Different user groups have different mental models, needs and preferences. Embrace them and they will embrace your app. Ignore them and they will, rightfully, abandon your app.

There isn’t a set standard for how much to invest in user research. Devise an affordable research plan that aligns with your goals, budget and timeline (thank goodness you created that strategy). Use tools like journey mapping and user personas to transform your research into insight and drive user-centered thinking across your entire team.

Mobile applications are rapidly becoming the face of an organization. While traditional applications form the foundation of everything an enterprise does, many were not designed to provide a simple and intuitive experience for their users.

To remain relevant and competitive, organizations must leverage these foundational technologies to deliver meaningful and engaging experiences that connect their customers with the information they need, when they need it, and how they want it.

Building engaging apps requires close collaboration between design thinking and technology leadership. There are no easy fixes — good design requires a quality design process and leadership. Here are five tips, identified by Traci Terterian, user experience director at HP Enterprise Services, to help get you on your way to delivering more interactive, engaging experiences to your users.


Related Topics : In Their Own Words: The Four Dark Horses for the Third Major Mobile OS Speak, HTC, Mobile Search, 3G, Location-Based Services

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