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9 Tips for Creating Successful In-Store Mobile Experiences

  • 9 Tips for Creating Successful In-Store Mobile Experiences-

    Choose Appropriate Beacon Hardware

    For retailers with more than 100 stores, beacon battery life and management tools are important factors that should be considered when choosing a beacon provider. Beacons that offer long battery life (greater than three years) can generate significant labor and maintenance cost savings by reducing the need to replace batteries every year. And beacons that offer integrated real-time clocks with standby mode allow retailers to turn broadcasts off during non-business hours, thereby extending battery life by two times or more.

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9 Tips for Creating Successful In-Store Mobile Experiences

  • 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11
  • 9 Tips for Creating Successful In-Store Mobile Experiences-4

    Choose Appropriate Beacon Hardware

    For retailers with more than 100 stores, beacon battery life and management tools are important factors that should be considered when choosing a beacon provider. Beacons that offer long battery life (greater than three years) can generate significant labor and maintenance cost savings by reducing the need to replace batteries every year. And beacons that offer integrated real-time clocks with standby mode allow retailers to turn broadcasts off during non-business hours, thereby extending battery life by two times or more.

For retailers and brands, Bluetooth beacons offer a powerful new way to engage with in-store shoppers at the precise moment they are considering a purchase. Beacon marketing campaigns have proven to have a dramatic impact on shopper behavior, with 73 percent of shoppers saying that beacon-triggered content and offers significantly increased their likelihood to purchase during a store visit.

As consumers increasingly demand seamless omnichannel shopping experiences, beacons are helping retailers and brands bridge the shopper journey across online and offline touchpoints. In addition to enriching the in-store shopping experience, beacons can also be used to generate valuable data for optimizing online and mobile marketing efforts. From powering personalized ad campaigns to delivering deep insight into customer behaviors, beacons are fast becoming an essential infrastructure component for CIOs at leading retailers everywhere.

Successfully implementing beacon technology requires a well thought-out plan and careful execution. In this slideshow, Swirl has  identified nine tips for CIOs and CMOs working together to design effective beacon programs that enhance the consumer shopping experience and drive measurable business results.