9 Tips for Creating Successful In-Store Mobile Experiences

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Start Small

One of the keys to generating early success with beacons is to start small. Too many beacon-triggered messages can aggravate shoppers, and more beacons mean more complexity to manage at the outset. Especially for retailers who are new to the technology, starting with a small number of beacons in each store allows you to gain practical experience that can then be applied to larger-scale rollouts. For specialty retailers with small store footprints, one beacon per store may be sufficient, while larger multi-brand retailers typically start with beacons in three to five different areas of the store.

For retailers and brands, Bluetooth beacons offer a powerful new way to engage with in-store shoppers at the precise moment they are considering a purchase. Beacon marketing campaigns have proven to have a dramatic impact on shopper behavior, with 73 percent of shoppers saying that beacon-triggered content and offers significantly increased their likelihood to purchase during a store visit.

As consumers increasingly demand seamless omnichannel shopping experiences, beacons are helping retailers and brands bridge the shopper journey across online and offline touchpoints. In addition to enriching the in-store shopping experience, beacons can also be used to generate valuable data for optimizing online and mobile marketing efforts. From powering personalized ad campaigns to delivering deep insight into customer behaviors, beacons are fast becoming an essential infrastructure component for CIOs at leading retailers everywhere.

Successfully implementing beacon technology requires a well thought-out plan and careful execution. In this slideshow, Swirl has  identified nine tips for CIOs and CMOs working together to design effective beacon programs that enhance the consumer shopping experience and drive measurable business results.


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