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9 Successful Digital Disruption Examples

  • 9 Successful Digital Disruption Examples-

    Challenges that Digital Disruption Presents

    Thanks to the internet, we now have disintermediation, where manufacturers and wholesalers are getting closer to the end consumer, upping the ante for customer engagement/customer experience, according to experts at Epicor Software. Customers now expect the same type of interaction that they have with any of the other brands they regularly connect with. Also, a heavier reliance on virtual business means competitive barriers to entry on a global basis have fallen away. Organizations must retool to support faster response and improved ROI, the experts advise, without sacrificing integration, integrity and/or governance. The once optional tools are now mandatory.

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9 Successful Digital Disruption Examples

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    Challenges that Digital Disruption Presents

    Thanks to the internet, we now have disintermediation, where manufacturers and wholesalers are getting closer to the end consumer, upping the ante for customer engagement/customer experience, according to experts at Epicor Software. Customers now expect the same type of interaction that they have with any of the other brands they regularly connect with. Also, a heavier reliance on virtual business means competitive barriers to entry on a global basis have fallen away. Organizations must retool to support faster response and improved ROI, the experts advise, without sacrificing integration, integrity and/or governance. The once optional tools are now mandatory.

Digital disruption is using technology to transform everything about the way businesses are run and the way they interact with customers. As the experts at Epicor Software have pointed out, digital disruption isn't so much an IT project as the future of business, and this requires widespread collaboration across all units.

As Ajay Khanna, VP of Product Marketing at Reltio, explains, the digital disruption we are witnessing today started with the emergence of social, mobile and cloud computing technologies, leading to new business and economic models with a strong focus on the customer experience. It is fueled by cloud-based modern data management technologies that help companies build a reliable data foundation for better and faster data-driven decision management and become more customer-centric by having a deep understanding of their customers.

Digital disruption requires enterprises to rethink the way they operate. In this slideshow, Sue Marquette Poremba has identified some of the ways that digital disruption is being used.

Sue Marquette Poremba has been writing about network security since 2008. In addition to her coverage of security issues for IT Business Edge, her security articles have been published at various sites such as Forbes, Midsize Insider and Tom's Guide. You can reach Sue via Twitter: @sueporemba