Digital disruption isn't so much an IT project as the future of business, and this requires widespread collaboration across all units.
Digital Disruption and Customer Interaction
Geoff Webb, vice president, Product Marketing and Solutions Strategy at Micro Focus, believes that digital disruption will be felt most immediately in the way many businesses interact with their customers.
"Tying together customer databases with more analytics, and richer information sources, will offer immediate gains in how businesses market to, build products for, and support their customers," Webb says. "Businesses will know more about their customers than ever before because they will be able to triangulate customer identities with product IDs, and usage behavior in ways that had been unthinkable 10 years ago."