9 Successful Digital Disruption Examples
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Digital Disruption and Customer Interaction
Geoff Webb, vice president, Product Marketing and Solutions Strategy at Micro Focus, believes that digital disruption will be felt most immediately in the way many businesses interact with their customers.
"Tying together customer databases with more analytics, and richer information sources, will offer immediate gains in how businesses market to, build products for, and support their customers," Webb says. "Businesses will know more about their customers than ever before because they will be able to triangulate customer identities with product IDs, and usage behavior in ways that had been unthinkable 10 years ago."
Digital disruption is using technology to transform everything about the way businesses are run and the way they interact with customers. As the experts at Epicor Software have pointed out, digital disruption isn't so much an IT project as the future of business, and this requires widespread collaboration across all units.
As Ajay Khanna, VP of Product Marketing at Reltio, explains, the digital disruption we are witnessing today started with the emergence of social, mobile and cloud computing technologies, leading to new business and economic models with a strong focus on the customer experience. It is fueled by cloud-based modern data management technologies that help companies build a reliable data foundation for better and faster data-driven decision management and become more customer-centric by having a deep understanding of their customers.
Digital disruption requires enterprises to rethink the way they operate. In this slideshow, Sue Marquette Poremba has identified some of the ways that digital disruption is being used.
Sue Marquette Poremba has been writing about network security since 2008. In addition to her coverage of security issues for IT Business Edge, her security articles have been published at various sites such as Forbes, Midsize Insider and Tom's Guide. You can reach Sue via Twitter: @sueporemba
Related Topics : Vulnerabilities and Patches, Resellers, Broadcom, Broadband Services, Supercomputing
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