Businesses now have access to an array of digital channels they can use for customer outreach and new business development. The huge growth in mobile devices, emergence of social media platforms and other forms of electronic communication allows companies to affordably distribute content and generate new business on a scale that a print-only strategy just can’t match.
But the transition from a print-focused to a digital-first content distribution strategy can be challenging. Many companies find that the processes they’ve long relied on for creating, approving, publishing, distributing and tracking print content don’t work for distribution on digital platforms. According to a recent Quark-InfoTrends content usage survey, companies are still struggling to maximize content distribution efficiency.
An effective content automation solution can ease the transition, helping companies preview and approve content across all platforms and media types. With the right content automation strategy, companies can significantly boost productivity. In this slideshow, Quark shares five ways to improve productivity with content automation best practices.
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