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5 Ways Pokémon GO Is Driving Augmented Reality in the Enterprise

  • 5 Ways Pokémon GO Is Driving Augmented Reality in the Enterprise-

    Reducing Fuel Costs

    With such detailed information now available to workers, deploying this technology could also help businesses reliant on mobile workforces to potentially reduce fuel costs while helping keep them and their bottom lines on track. Field service companies could dispatch fewer technicians into the field, while more experienced "experts" remain behind to help troubleshoot remotely.

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5 Ways Pokémon GO Is Driving Augmented Reality in the Enterprise

  • 1 | 2 | 3 | 4 | 5 | 6 | 7
  • 5 Ways Pokémon GO Is Driving Augmented Reality in the Enterprise-5

    Reducing Fuel Costs

    With such detailed information now available to workers, deploying this technology could also help businesses reliant on mobile workforces to potentially reduce fuel costs while helping keep them and their bottom lines on track. Field service companies could dispatch fewer technicians into the field, while more experienced "experts" remain behind to help troubleshoot remotely.

This past July, Pokémon GO, a mobile game steeped in augmented reality (AR) technology, exploded onto the scene, making AR accessible to the masses. Within a few days of its availability, the video game reboot grew incredibly — quickly drawing millions of users across the globe and hitting its daily active users peak at 25 million. This phenomenon, fueled by a new, more accessible AR user experience, is driving people — even those with no prior interest in Pokémon — to explore ways they can harness the game's inherent AR technology into everyday use, especially within the enterprise.

Previously a mystery, the consumerization of AR — made possible by Pokémon GO — has catapulted the conversation in the workplace, and now it appears that the technology is finally within arm's reach for those savvy enterprises willing to reach out and grab it. Like any new technology, however, challenges around adoption are to be expected, but if the organization is amenable to change and is willing to dedicate the resources necessary to properly roll it out to employees (i.e., with education and insight into its benefits), the possibilities are endless.

Field service presents a strong use case for AR, as the advanced technology offered provides benefits for both workers and organizations, helping to achieve high-level business goals by maximizing field force productivity and making a direct impact on revenue opportunities. In this slideshow, Danny Korach, chief technology officer, ClickSoftware, outlines ways organizations — in field service and beyond — can apply augmented reality to increase productivity and affect the bottom line.