5 Strategies for IoT Monetization
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Communications
Communicate changes with your customers.
We live in a customer-centric world and, as a result, customers need to be informed on changes that will have a direct impact on their experience with the company. By leveraging the granular data of the IoT, companies can implement new monetization models that streamline processes and improve the customer experience. When a new billing platform is implemented to monetize the IoT, the company should share these changes with customers, highlighting how it will provide value to their overall experience.
It’s estimated that there will be 26 billion connected devices in homes and businesses by 2020 and that the Internet of Things (IoT) has a potential economic impact of up to $11.1 trillion a year by 2025. Although still in its infancy stage, connected devices are becoming the new normal, and the IoT is already proving to have a significant impact on the creation of new products and services across verticals such as telecom, transportation and health care.
As IoT adoption continues to increase over the next few years, new opportunities will arise for companies to track and measure how customers are consuming products and services. Companies looking to generate revenue from the IoT will need to transform the information from smart, connected products into services by offering the entire product as a service, or using the product’s data stream to engage customers with additional services.
To help companies understand how best to monetize the IoT effectively, goTransverse has compiled five strategies to keep in mind.
Related Topics : Blade Servers, Business Integration, Ethernet, LAN, Network Protocols
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