Customer Data Access
Do you have access to customer data?
The IoT is creating a shift within our business models where data is becoming the most valuable asset and customer expectations are increasing at a high rate. Companies need to have as many insights into customer satisfaction as possible and have the ability to leverage this data quickly and strategically. This requires breaking down the data silos among client, services, sales and finance.
No matter the department, all back-office applications must be organized around the customer and its data – so that processes can be smooth, visibility can be clear, and employees have the ability to make well-informed decisions from any part of the business. The closer you can get to a single source of truth for all your customer data, the better, especially as the IoT shines a spotlight on its importance.