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5 Core Components for Successful App Development

  • 5 Core Components for Successful App Development-

    A Growth Hacking Strategy

    Growth hacking is the science (or, some might call it quasi-art) of engineering a growth mechanism right into your product, and continually iterating on it to boost your user base. One famous example of growth hacking is Gmail's invitation-only accounts when the product first launched. Companies can also conduct growth hacking through incentives, as Dropbox did by offering free storage space to users who referred their friends to the service.

    These days, a social virality mechanic is essential. Make sure that someone on your team understands A/B testing and has an analytical mind. The most successful products have a strong sharing incentive built right into them. Pokémon GO, anyone?

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5 Core Components for Successful App Development

  • 1 | 2 | 3 | 4 | 5 | 6 | 7
  • 5 Core Components for Successful App Development-2

    A Growth Hacking Strategy

    Growth hacking is the science (or, some might call it quasi-art) of engineering a growth mechanism right into your product, and continually iterating on it to boost your user base. One famous example of growth hacking is Gmail's invitation-only accounts when the product first launched. Companies can also conduct growth hacking through incentives, as Dropbox did by offering free storage space to users who referred their friends to the service.

    These days, a social virality mechanic is essential. Make sure that someone on your team understands A/B testing and has an analytical mind. The most successful products have a strong sharing incentive built right into them. Pokémon GO, anyone?

When planning an app development roadmap, it's unfortunately all too common for teams to create a checklist that focuses on hiring the right programmers and hammering out a plan for rapid user acquisition and monetization. Of course, these are extremely important objectives – for example, a sound monetization strategy is the bread and butter of any successful product. However, attending to these items exclusively is a hasty and ill-advised strategy. All app development teams should ensure their checklists include a number of other points as well.

In this slideshow, the Baidu Mobile development team from Chinese search giant Baidu offers insights into five factors that might be afterthoughts for some development teams, but should be elevated to core components of the planning process.

Failure to invest in these key items upfront could result in a substantial amount of lost time and money down the road. The good news? If you integrate these things into your app development plan from the get-go, you'll be able to reduce marketing and user acquisition costs significantly.