IT Business Edge Enables Cultivated Collaboration with
Rollout of Business-Enhanced Web 2.0 Site

Free professional community site is a first for business IT decision makers, bringing critical thinking, information and peer-to-peer interaction for increased efficiency and productivity.

LOUISVILLE, KY – March 9, 2009 – In a move that provides business decision makers with a way to work more efficiently and gain real-world input through expert and peer interaction, NarrowCast Group, LLC has rolled out advanced collaborative features in their IT Business Edge site.  The free professional community site (www.itbusinessedge.com) expands current Web 2.0 functionality into a first for business, creating an enhanced social environment that allows IT executives and SMB principals to gain analysis of the technology landscape and evolving strategies, speed information transfer, leverage business IT community knowledge, and gain efficiencies with real-world input.

The site adds “cultivated” collaboration, deploying substantial levels of moderation in areas where users can interact with editors, industry experts and peers. Downloadable tools that evolve based on community input as well as editorial content that grows out of and feeds yet more community discussion provide a level of value that goes beyond what has been offered for the business community.  The cultivated collaborative approach is designed to build a rich experience for participants while recognizing the demands on their time, which sets IT Business Edge apart from earlier attempts to create viable Web 2.0 platforms for business use.

“IT decision makers are doing double the work with half the budget and half the time, so they need to get their jobs done in the most direct fashion possible,” said Ken Hardin, VP of Subscriber Services, IT Business Edge.  “IT Business Edge has always been designed to address the need for critical thinking, efficient information gathering, and knowledge transfer. Now we’re committed to fostering a community for IT decision makers where relevant information and expert interaction – whether from our editors and columnists, analysts or peers – are available to help companies move forward.”

IT Business Edge provides a number of elements that allow users to cut through information clutter, identify strategies and assess their relevance to their business needs. These B2B-focused tools include collaborative document management where users can access and contribute to high-value business documents; personal profiles where they can track their own community participation and contact other users with similar professional interests; business IT-focused wikis; whitepaper libraries and a community of executive-level decision makers, IT directors and managers, and systems administrators. Vertical IT experts from the IT Business Edge editorial staff, along with analysts and consultants who have joined the IT Business Edge community, provide additional resources for site users, including downloadable templates, calculators and business process documents. Over time, IT Business Edge community editors will expand and enhance these tools, based on feedback and suggestions from community members.

The IT Business Edge service has continued to evolve throughout the years to provide IT decision makers with the most efficient flow of information available.  Starting in 2004 as a group of email-based technology reports focused on aggregating information from multiple sources, IT Business Edge moved to the web in 2006. Over time, it rolled out 11 vertical blogs covering areas from business issues, governance and security to tech strategies for use by the enterprise to SMBs.  The inclusion of additional collaborative functionality is part of the ongoing evolution of the service and a logical next step to provide information to users.

“IT decision makers need to know what their peers are thinking, but they don’t have time to sort through random threads in discussion groups. Regardless of the economic climate, they have no resources or time to waste, and we believe that hybrid social environments like IT Business Edge can help them keep in touch with the real-world information they need and efficiently stay in front of the curve,” Hardin said. “Our readers have told us that while they like and participate in social media, they still trust the additional value of experts and analysts when making important decisions for business. We are working to bring these perspectives together in a meaningful, interactive and collaborative way.”

To join the IT Business Edge community, visit www.itbusinessedge.com.  For partnership or advertising opportunities, contact advertise@itbusinessedge.com.

An optimized social media press release discussing this news is available at http://www.itbusinessedge.com/press/new-site-business-enhanced-web-2-opt.aspx

About IT Business Edge

Published by Louisville-based NarrowCast Group, LLC., IT Business Edge delivers an intelligent approach to information that is focused, personalized, thorough, practical, concise and current, providing IT decision makers with an easier and more effective way to stay on top of the IT issues affecting their companies. The site allows technology professionals to gain up-to-the-minute analysis of the technology landscape and evolving strategies, solve problems with their peers and industry experts, work efficiently and choose cost-effective approaches for their business IT needs. 

Combining a moderated professional community of business IT decision makers—featuring peer-to-peer interaction, document exchange and personalized information tracking areas—with expert opinion and research culled from more than 3,000 technology publishers, vendors, analysts and association, IT Business Edge provides a business IT destination where users can find to find relevant information, real-world techniques and solutions that can help decision makers efficiently stay on the leading edge of business IT. 

The IT Business Edge service is available at www.itbusinessedge.com.  For more information about NarrowCast Group and IT Business Edge, visit www.itbusinessedge.com/about.

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Jeff Yocom       
IT Business Edge

Jim Hughes
For IT Business Edge

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