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The Facebook Era Excerpt

Social networks like Facebook and Twitter are changing the way people and businesses interact with each other. This book chapter by a social media pioneer will help you better understand how to embrace this new dynamic.

233 KB | 2 files | null PDF,null DOC

Clara Shih is an author, blogger, and entrepreneur who created Faceconnector (initially Faceforce), one of the first business applications on Facebook. Her book, "The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff," seeks to help those who want to understand how Facebook and Twitter are changing people's behavior, expectations, and relationships - and what that means for your business.

The book includes examples of how real companies are succeeding at sourcing leads and engaging customers on Facebook.

The attached Zip file includes:

  • Intro Page.doc
  • Facebook Era Excerpt.pdf