Ball State University Social Media Policy
Social media are powerful communications tools that have a significant impact on organizational and professional reputations. Because they blur the lines between personal voice and institutional voice, Ball State University has crafted the following policy to help clarify how best to enhance and protect personal and professional reputations when participating in social media.
Social media are defined as media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Examples include but are not limited to LinkedIn, Twitter, Facebook, YouTube and MySpace.
Both in professional and institutional roles, employees need to follow the same behavioral standards online as they would in real life. The same laws, professional expectations and guidelines for interacting with students, parents, alumni, donors, media and other university constituents apply online as in the real world. Employees are liable for anything they post to social media sites.
Ball State's University Social Media Policy covers use of all social media sites (including personal sites) and provides best practices for institutional and general use.
The attached Zip file includes:
- Intro Page.
- Cover Sheet and Terms.
- University Social Media Policy.pdf