Collaboration Drives Google Apps Adoption

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Drivers of Google Apps Adoption

Survey finds that the primary driver of Google Apps adoption is collaboration.

Most software vendors are convinced that the reason so many people have embraced Google Apps as a service in the cloud is because the price can't be beat. But as compelling as free might be, a new survey suggests that the primary reason is that Web applications such as Google Apps make it a lot easier for people to collaborate with one another.

In a survey of over 2,000 Google Apps administrators conducted by Focus Research on behalf of The Cloud Alliance for Google Apps, an association of vendors that deliver cloud products and services that integrate with Google Apps, the primary reason cited by 30 percent of the respondents for adopting Google Apps was collaboration, while only 19 percent cited cost.


David Politis, chairman of the association, says that success with Google Apps basically comes down to making sure that there are people in the organization who are committed to educating everybody else on how to use the environment, especially across multiple organizations.


No matter the size of the company, it's almost impossible these days to easily collaborate with anyone outside the company unless a pre-existing arrangement that includes access to a common set of applications already exists. But most work these days between companies tends to be ad hoc, which usually results in a lot of default usage of Google Apps or document file sharing services such as Dropbox.com.

That obviously raises a lot of security and compliance concerns. But as usual, productivity trumps those concerns. People need to get their jobs done. That means they're essentially betting that people trying to steal their data may not be looking in the corner of the Web they are using at the moment to share sensitive data. Even as it becomes apparent that the people who would steal that information have increasingly more sophisticated tools at their disposal, the odds that they will discover their data at just the right moment seem remote to the average end user.

Given the popularity of Google Apps, there seems to be no end in sight when it comes to making use of shared public services on the Web, at least until somebody in IT comes up with ways to either secure those applications or provide a secure alternative that is just as easy to use.