Web 2.0 Mashups Emerging as Integration Tool


Blogger Jacob Ukelson recently noticed a trend with mashup tools: Many of them look a lot like the "lightweight cousin of ETL."


Ukelson is a member of eXeed Technology, an entrepreneurship and an investment group specializing in Israeli start-up technology companies, but he also boasts an extensive technology background, including the post of CTO and Business Development Executive for IBM's Global Technology Unit.


He spent the weekend attending the Mashup Camp and University in Ireland, which included presentations from IBM, Microsoft, and others, and posted Saturday about his experience thus far.


Ukelson notes that IBM and Informatica in particular are building tools designed to extract data from various sources, including legacy systems, and display that information on a web page. So far, there's no ability to cleanse the data, but Ukelson predicts that will follow. Microsoft, he notes, is taking a slightly different approach by focusing on the presentation layer.


He wryly notes whether IBM's plans reach the market all depends on whether IBM can sees the mashup space as valuable enough.


I'm willing to bet that IBM and others may end up buying their way into this market. If they do, we could see the BI buyouts usurped by a mashup buying frenzy by 2009. I'm basing this guess on a recent Forrester report showing that big vendors are already well behind smaller companies in the Web 2.0 space.


This PC World article interviewed Forrester analyst Rob Koplowitz about the report, and quotes Koplowitz as saying:

Generally speaking the big vendors are playing catch up and the big vendors have a deployment model that is not very attractive.

Koplowitz should know: He just finished an analysis for Forrester on Web 2.0 offerings from IBM, Microsoft, SAP and Oracle. The PC World article includes a brief look at what each company is offering in this space.


According to Forrester, Oracle has also focused its Web 2.0 efforts on integration, capitalizing on its "understanding the underlying data and processes that could provide end-to-end integration in a fully productized and supported manner."