Free Executive Series May Answer Web 2.0 Questions

Loraine Lawson

I must admit: I'm a bit befuddled as to how brick-and-mortar businesses are going to use Enterprise Web 2.0 technologies. I mean, Web 2.0 is just so darn personal and free spirited.

Frankly, I think a lot of people have more questions than answers when it comes to Enterprise Web 2.0. To help out - and possibly garner some new business - Nexaweb is holding a series of eConferences - one track for executive managers and a separate track for developers - on Web 2.0.

Nexaweb sells an Enterprise Web 2.0 applications platform. Sometimes, these free Web events are just a sales pitch, but from the speakers' lineup, I think the series will offer a lot of substance for two reasons. First, each eConference features an industry expert from another company - including Forrester researcher Ron Rogowski. Second, the Nexaweb representatives aren't PR or sales guys, but the company's chief architect, senior solution architect and chief operating officer.

Each track includes three one-hour eConferences. The eConferences begin at 2 p.m., ET or 11 a.m. PT, and include a Q&A. Here's the lineup for the Executives track:

Aug. 30, 2007. Addresses how IT organizations can use mashups in the enterprise to solve real-world business problems and features Kapow Technologies' CTO Stefan Andreasen and Nexaweb's chief architect Bob Buffone.
Sept. 6, 2007. The seminar will focus on security questions, including how you can create secure, browser-based applications for online, remote and mobile users. Featured speakers are Adam Vincent, senior solution architect at Layer 7 Technologies, and Steve Hansen, senior solution architect at Nexaweb.
Sept. 20, 2007. According to Nexaweb's press release, Global 2000 companies are reusing an average of 60 percent of their code to build Web applications that reduce network traffic by 90 percent, and are doing it four times faster than traditional development methods. This seminar looks beyond the obvious usage of Enterprise Web 2.0 and discusses how it can help streamline application integration for end users and create real business value. There'll be a discussion on how Enterprise Web 2.0 allowed one business unit to leverage the UI components and data services of another to deploy a composite application. This event features Forrester Research analyst Ron Rogowski, Torry Harris' North American country manager Thiru Sivasubramanian, and Nexaweb's COO David McFarlane.

The Developer track begins on Aug. 21 and includes the following sessions:

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Aug 23, 2007 11:51 AM David Lavenda David Lavenda  says:
What can Web 2.0 offer the enterprise? It turns out that this is exactly the type of discussions we have been having with medium-to-large size enterprises over the last year and a half. So far, in the blogosphere, there has been a lot of talk about using blogs and wikis in the enterprise to foster communication, but this is clearly only part of the story. Web 2.0 will have a profound impact on business when it permeates the business processes that actually drive the business. Processes like sales, deliveries, transactions, billing, service calls, etc. It turns out that these events are driven by enterprise applications such as ERP and CRM. And now the question becomes, how does Web 2.0 play a role in business people's daily interaction with these tools?We asked ourselves exactly this question when we started WorkLight and in the many discussions with real enterprises, our original idea has evolved into our current offering, which is a server that, on the one hand, extracts data from enterprise applications, and on the other securely serves it to business personnel via web 2.0 interfaces such as RSS, gadgets/widgets, personalized home pages, instant messaging, and social networking tools, such as bookmarking and tagging tools. The big questions we are hearing are the following: How do you promote information sharing and collaboration, while guaranteeing the same level of information security you have today? How can you server protected data through open interfaces like RSS and personalized home pages? And how do you do this without introducing new layers of security? How does something like this scale to enterprise size? How can you allow non-technical people to define their own user experience when talking about complex systems like SAP and Oracle? How can you integrate with systems like SAP and Oracle without getting bogged down in endless integration projects (which customers loath)?These are the kind of concerns that enterprise customers have today. Mashup tools like Nexaweb provide one approach. There are advantages and disadvantages to that approach depending on the business case. For example, this approach is often inappropriate for the many simple type of processes that people do at work (time reporting, inventory checking, service call monitoring, sales pipeline feeds, etc.), which calls for an approach like WorkLight's (www.myWorkLight.com). Reply

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