Could Windows Phone 7 Help Bust Mobile Silos?

Loraine Lawson

Several blogs have noted how much Microsoft's new Windows Phone 7 focuses on the consumer, rather than the business market. But look again.


With Windows Phone 7, Microsoft has reinvented the phone interface-not in terms of look, but in terms of focus. Instead of creating an application-focused interface, Microsoft choose to put the data front and center, organizing information into hubs. And that could make Windows Phone 7 the most enterprise-friendly -- and integration-friendly -- mobile OS available to date, ReadWrite Enterprise contends.


The piece points out that to date, mobile use is actually quite limited. People check their e-mail, look up something online, and post to Twitter-usually one thing at a time.


The ability to access more than one application at a time-or, at least, the data from those applications -- still isn't there:

When mobile collaboration does find its place in the market, it's not going to be a one-application world. It will require the ability to mash up data, pulling information from multiple sources. Our daily work requires us to use multiple applications simultaneously.

This speaks directly to what's so promising about the Windows Phone 7: It's focused on the data and information, not the application. It's a difference reflected in the interface, as you can see from the photos of both interfaces published in this Gizmodo review.


The ReadWrite Enterprise post goes into further explanation about why this reconceived phone OS might be the key to dissolving the silos of mobile phones.


For more on the Windows Phone 7, including a look at additional business features, check out Rob Enderle's piece, "Windows Phone 7 Series: The Hard Stuff is Yet to Come."

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Add Comment      Leave a comment on this blog post
Mar 2, 2010 9:34 AM Richard Richard  says:

Whilst the Gizmodo article makes a good point about the benefits of being data- (or more accurately "information-") centric rather than application-centric, the author is ill-informed as to the level of information-centricity in Android (and I would therefore suspect iPhone).

First point: You always need an application to access your data/information-centric view. So the author is presumably referring to the difference in the name that you touch on the phone eg, "People" rather than "Phonebook", the former implying a certain type of information and the latter a specific function. Well that's easily changed.

Second point: The author implies that only WinPhone7 offers information-centricity in its underlying apps. Yet on my HTC Hero, I touch my "People" icon and can look at a variety of information (eg, Facebook) related to that person.

Third point: The author implies that somehow this data-centric capability is a function of the OS. Why? As I've demonstrated above, it's perfectly possible to write applications for Android and the iPhone that are data-centric. Their respective OSs do not impose any constraint on doing so.

Fourth point: The author completely misses the point that Apple, Google - and presumably Microsoft - want to sell, err, apps. Something that people can understand functionally and which the above companies can sell as stand-alone entities. So the basic WinPhone7 interface may be data-centric, but you can bet your bottom dollar that it will be selling apps that are application-centric along with the best of them.


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