2012 Predictions of Data Trials and Tribulations

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Nine Key Data Warehousing Trends for the CIO in 2011 and 2012

Optimization, flexible designs and alternative strategies will become more important as the demand for BI and business analytics increases.

It doesn't take a crystal ball to know that some trends from 2011 will still be big in 2012. I don't expect Big Data to go away anytime soon, master data management will still be a hot topic, and cloud computing will likely overshadow everything else.


So when I went in search of predictions for the coming year, I wanted to find something a bit less well, predictable. I want to know what trends experts believe will cause new integration headaches and what industry leaders see as the next major challenges and big opportunities in the coming year. These are my favorite prediction picks for 2012.


The Enterprise as Silo

Deloitte predicts the focus will shift from enterprise architecture to "Outside-In Architecture." As flexibility in business models and the pressure to share become more important, a "silo" is redefined as the enterprise itself. Outside-in architecture shifts the thinking away from "enterprise-out" to an outside-in approach that delivers "business through rapidly evolving ecosystems," explains Deloitte.


Hybrid Cloud is the New Black

Vineet Jain, the CEO of hybrid cloud file server provider Egnyte, offered this prediction recently: Hybrid clouds will be the new black as enterprises look for a way to take advantage of cloud's strengths without abandoning their on-premise investments and big enterprise apps.


"Like the hybrid car strategy of marrying the known with the new, enterprises will adopt hybrid clouds that maintain the benefits of traditional servers with the accessibility of public cloud," Jain said.


Deloitte also predicts hybrid clouds will be a big deal in the coming year, in part as a way to handle the challenges of cloud integration, identity management and data "translation between the core and multitenant public cloud offerings "


Embedded IT

Hubspan, on the other hand, believes large and mid-size companies will embrace the cloud when they weigh the costs of significant upgrades to on-premise ERP applications.


The website CFO agrees that cloud will only grow as a problem, leaving CIOs to figure out how to integrate all these new services the lines of business will acquire. Their suggestion? CFOs should add an "embedded" IT person in all the major functions and units to deal with these cloud-based services as they're brought on-board.


Cloud telecommuting

You may not have thought about it yet, but cloud will make telecommuting even easier, Jain points out, and I'm inclined to agree. The downside: That will put even more pressure on IT to ensure all these apps and services integrate and interoperate well. This will also be a factor when you have to deal with


Integration Headaches from Consumerized IT

The consumerization of IT was a huge topic this year, but in 2012, we'll start to deal with the realities of it, and that will mean more interoperability and possibly integration headaches for IT, CFO predicts.


Jain contends this issue will really come to a head with tablets, which executives love. "When the person in charge sees how useful something can be, they'll make sure it gets accepted," he warns.


Analytics and Data as a Service

Data services will reach critical mass in 2012, according to Forrester Research's "The Top 10 Technology Trends EA Should Watch: 2012 To 2014." That seems like a safe bet, but Darren Cunningham, the vice president of marketing for Informatica Cloud, believes it will also be the year we see analytics as a service hit prime time. For that to work, he adds, cloud-based analytics solutions will also need to deliver integration as a service.


Shopping for Data at the Market

Edd Dumbill at O'Reilly Radar offered this Big Data-related prediction: We'll see the rise of data marketplaces, where datasets are combined with other data to add value. Right now, it's not so easy to get these datasets - but data marketplaces will solve this challenge for you.


"The value of data marketplaces is in providing a directory to this data, as well as streamlined, standardized methods of delivering it," Dumbill writes. "Microsoft's direction of integrating its Azure marketplace right into analytical tools foreshadows the coming convenience of access to data."